As an independent rock band, it's important to continually find ways to improve and grow your music. But let's be real, most of the advice out there is pretty obvious and boring. So here are three less obvious (and possibly ridiculous) ways I can think of to improve your chances of getting more listeners to your music this year:
Utilize Reddit: You know what's cool? A website full of people who spend all day arguing about politics and posting memes. Yes, I'm talking about Reddit. But seriously, Reddit is a massive online forum with a wide range of communities dedicated to different topics. There are likely communities focused on your genre of music, and posting about your music in these communities can help get it in front of new listeners. Just be sure to follow the rules of each community and avoid spamming. Or you know, just spam away and see what happens. Maybe it'll work out, maybe you'll just get banned. The thrill of the unknown!
Create a podcast: Podcasts are a popular way to consume media and there are many podcasts focused on music. Consider starting your own podcast where you discuss your music and the music industry, or pitch your music as a guest on relevant podcasts. This can help expose your music to new listeners who are interested in the topics you cover on your podcast. Or, you know, you could just create a podcast where you talk about your favorite cat memes for an hour. Maybe that'll take off? Who knows.
Participate in online music challenges: Online music challenges are popular on social media platforms like TikTok and Instagram. By participating in these challenges, you can get your music in front of new listeners and potentially go viral. Just be sure to research the rules and guidelines of each challenge before participating. Or, you know, just wing it and hope for the best. Maybe you'll create the next viral dance trend! Or maybe you'll just embarrass yourself in front of the entire internet. It's all part of the fun.
I hope these suggestions are helpful (or at least mildly entertaining)! If you have any other ideas for improving your chances of getting more listeners to your music, I'd love to hear them.