Being a musician and trying to promote your music isn’t an easy job at the best of times and one common area of complaint is the amount of work needed to effectively promote yourselves on social media. Fitting in this necessary evil around the rest of your life is not an easy task! I saw a video over on TikTok recently talking about the 1-20-1 method and how this can help to make things more manageable so I thought I’d expand on this a little.
What is the 1-20-1 Method?
The 1-20-1 method is a simple yet powerful approach to managing your social media presence as a musician. It breaks down your social media tasks into three focused time blocks:
1 Day a Week for Batch Planning and Recording Content: This is your content creation day. Spend one day-a-week planning and recording content for your social media platforms. This includes photos, videos, and any other content you want to share with your audience. By dedicating a specific day to this task, you can streamline your creative process and ensure you have a consistent flow of content throughout the week.
20 Minutes a Day for Interacting and Replying: Consistent engagement with your audience is key to building a loyal following. Allocate 20 minutes each day to interact with your fans, reply to comments, and engage in conversations. This daily interaction keeps your audience engaged, shows them that you care about their support .
1 Hour a Week for Studying and Analysing Content: In order to refine your social media strategy, it's crucial to analyse your content's performance. Set aside one hour each week to study analytics, assess what's working, and identify areas for improvement. Use this time to refine your content strategy and make data-driven decisions which will save your precious time in the long run.
How the 1-20-1 Method Benefits Musicians
Now that we understand the basics of the 1-20-1 method, let's delve into how it can be a useful method for musicians planning their social media content.
Efficient Content Creation: By dedicating one day a week to batch planning and recording content, you can make the most of your creative energy. This helps you avoid the stress of scrambling for content daily and ensures that you consistently deliver high-quality posts.
Regular Engagement: The 20 minutes a day for interacting and replying may seem minimal, but it keeps your audience engaged and fosters a sense of community. This daily interaction can lead to increased loyalty and a stronger connection between you and your fans. This regular interaction also appeases the algorithm gods.
Data-Driven Growth: Setting aside an hour a week for studying and analysing content is an investment in your social media strategy. You can track which posts resonate most with your audience, discover the best times to post, and adjust your content accordingly to maximise engagement, reach and avoid you wasting precious time on content that doesn’t benefit your efforts.
Time Management: The 1-20-1 method helps you manage your time effectively. Rather than spending hours each day on social media, you have dedicated time slots, allowing you to focus on other aspects of your music career without neglecting your online presence.
Consistency: Consistency is key on social media. This method ensures you have a steady stream of content and engagement, which can boost your visibility and attract new followers.
Hopefully this can be an effective strategy for you to implement in your social media campaigns!